Intercultural Business Negotiations: Deal-Making or Relationship Building
by Jean-Claude Usunier
ISBN 13: 9781138577015
Format: Illustrated (374 pages) Publisher: Routledge Published: 01 Oct 2018
Save for later
Business & Marketing Across Cultures
by Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras
ISBN 13: 9781529754377
Format: Paperback (264 pages) Publisher: SAGE Publications Ltd Published: 10 Jun 2023
Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality (AHRC/ESRC Religion and Society Series)
by Jörg Stolz, Jean-Claude Usunier
ISBN 13: 9781138546240
Format: Paperback (280 pages) Publisher: Routledge Published: 12 Feb 2018